Our Services
Most accountants look backwards.
We help SaaS founders look forwards.
We are not chartered auditors, but we are financial partners — building clarity, confidence, and control into your numbers.
Who We Work With
Supporting high-growth SaaS startups
We specialise in supporting high-growth SaaS startups — from Seed to Series B — typically with £1m–£20m in funding.
If you’re building the next category leader, we’ll give you the numbers to match your ambition.
Our clients are ambitious founders who need:
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Investor-ready reporting
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Real-time SaaS metrics (MRR, churn, CAC/LTV, runway)
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Clarity and foresight, not just compliance
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A partner who understands SaaS, not a generic accountant
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100% availability and a can-do attitude
Our Services
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Monthly Recurring Revenue (MRR) tracking
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Churn, CAC, LTV, and runway forecasting
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Cohort analysis & revenue recognition modelling
01 SaaS Metrics & Insights
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Board packs and investor decks built from financial data
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KPI dashboards showing growth, unit economics, and cash position
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Due diligence prep: financials packaged for Seed–Series B rounds
02 Investor-Ready Reporting
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3-way financial modelling (P&L, cash flow, balance sheet)
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Scenario analysis (best case, worst case, fundraising runway)
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SaaS-specific benchmarks vs. market peers
03 Forecasting & Scenario Planning
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Implementation of Xero, Dext, bank feeds, and payment integrations
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Automated KPI dashboards (via AI + SaaS tools)
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Process checklists and workflows (with AirManual)
04 Systems & Automation Setup
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Founder financial coaching (understanding SaaS economics)
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Decision support (when to raise, when to hire, when to scale)
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KPI interpretation for leadership teams
05 Advisory & Coaching
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Bookkeeping automation and advice
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Preparation of tax returns for filing with HMRC
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Signposting of external auditors or regulated firms when statutory sign-off is required
06 Compliance & Tax Support
What We Cannot Help With
We are not regulated or certified
By law anyone can call themselves an accountant. (So we do!)
We are not regulated or certified.
We do not perform statutory audits or present ourselves as chartered accountants.
We can, however, support with tax return preparation, alongside management reporting and forward-looking financial advice.
For statutory audit requirements, you should use certified practitioners.
In fact, it's always better to choose a registered, training and regulated accountant from one of the UK bodies:
At Accrual Intentions, we don’t just deliver numbers — we translate them into foresight, strategy, and investor-ready clarity. Because for SaaS founders, the real service isn’t bookkeeping; it’s momentum.”
Managing Partner
Our Guarantee
If you ever walk into an investor meeting and your numbers aren’t boardroom-ready, your next month’s fees are on us.
