🏆 #1 Amazon Bestseller  ·  Accounting & Finance

The world's first
100% AI
accountancy practice.

In 2025, Alexis Kingsbury hired eleven AI colleagues, gave them job titles, personalities, and responsibilities — and spent six months finding out whether they could actually run a firm.

This is the website of that firm. And it became a book.

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Accrual Intentions book cover
The Experiment

Why build an AI accountancy firm?

Accountancy is one of the world's oldest professions — and one of the slowest to embrace new technology. While AI is transforming industries at pace, many firms were still running on spreadsheets, sticky notes, and goodwill.

So Alexis Kingsbury decided to make a point. In September 2025, he built an accountancy practice staffed entirely by AI — not "AI-assisted", not "partly automated", but eleven artificial colleagues with job titles, responsibilities, headshots, and personalities.

Behind the parody, each AI colleague runs on best-practice SOPs, workflows, and automations used by modern accountancy firms today — based on the Accountancy Practice Playbooks he developed with over 100 accountancy leaders.

The result? A website that confused the internet, a LinkedIn following that didn't quite know what to make of it, and — eventually — a book.

"They say AI won't replace accountants but accountants who embrace AI will replace those who don't. I think that's the best case scenario. The real question is: what do we need to become, now that AI can do the rest?" — Alexis Kingsbury, Owner (the only human)
11
AI colleagues hired, named, and given job titles
6
Months running the experiment
100+
Accountancy leaders who contributed to the underlying playbooks
1
Human in the building. Sort of.
Our Team

Meet the team

Each member of our team was carefully designed with their own specialisms, quirks, and — in most cases — an unsettling level of enthusiasm for accountancy.

Sunny Rapport
Sunny Rapport
Client Relationships Manager
Never met a client she couldn't charm — or a misplaced decimal she couldn't smooth over.
 Max(ine) Stack
Max(ine) Stack
Client Tech & Systems Specialist
If your tech stack has a gap, Max has a plugin for that. Usually three.
 Debbie Double-Entry
Debbie Double-Entry
Technical Accounting Lead
There are two sides to every balance sheet. Debbie knows both of them personally.
 Buzz Clickman
Buzz Clickman
Marketing & Growth Lead
Once A/B tested the firm's font choice. Claims it increased billings by 14%.
 Holly Culture
Holly Culture
Head of HR & Culture
Wrote the employee handbook. Re-wrote it when she realised she was the only employee. Sort of.
 Casey Caremore
Casey Caremore
Client Success Manager
Your dedicated point of contact. Response time: instantaneous. Empathy level: suspiciously high.
 Reginald Rules
Reginald Rules
Audit & Compliance Lead
Does not bend them. Does not break them. Does not understand why anyone would want to.
 Cash O'Clock
Cash O'Clock
Finance Controller
Knows where every penny went. Occasionally disappointing at parties.
 Cy Bilocks
Cy Bilocks
IT & Security Officer
Has never been hacked. Thinks about it a lot.
 Penny Flow
Penny Flow
Operations Director
Keeps the firm running on time, on budget, and on point. The only one who could probably pass a Turing test.
 Grace Ledger
Grace Ledger
Managing Partner
Sets the tone, the strategy, and the benchmark for everyone else to quietly fail to meet.
 Alexis Kingsbury
Alexis Kingsbury
Owner (the only human)
Built this. Still not entirely sure why. Now writing a book about it.
Accrual Intentions book cover
Out Now
🏆 #1 Amazon Bestseller — Accounting & Finance

Accrual Intentions

What Happened When I Built the World's First 100% AI Accountancy Practice

In 2025, Alexis Kingsbury spent six months running an accountancy firm staffed entirely by AI. This is that story.

Part experiment, part cautionary tale, part genuine guide to what AI can — and can't — do in a modern professional services firm. If you lead an accountancy practice, read this before your clients ask why their accountant can't do what ChatGPT apparently can.

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Free guide: What I learned running a 100% AI-Staffed Accountancy Practice
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What I Learned Running a 100% AI-Staffed Accountancy Practice

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